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Campaign

Münchner Philharmoniker

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Intro
Hands down, the Munich Philharmonic is one of the most prestigious orchestras in the world. The move into their new venue, the Isarphilharmonie, marked a sensational new beginning for the traditional brand – which now wants to use this momentum to charge its communication with fresh impulses.
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Task
Not only are they part of the top 15 orchestras in the world, the Munich Philharmonic is also open, curious and courageous. A brand that has always performed with the greatest possible closeness to its audience and whose aspiration has always been to inspire new target groups for music. Our mission: to establish the Isarphilharmonie as the orchestra’s new home and to associate the orchestra’s special appeal with this new, iconic and creative venue.
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Result
Is it possible to make music visible? And if so, how do you do it? We tried to visualise the close proximity of orchestra and audience in an attention-grabbing way. Our communication approach showcases particular feelings music triggers in us: the blissful act of hearing and listening, in love with its meaningfulness, the feeling of being carried away. The result is probably one of the most eye-catching OOH campaigns of the musical winter. Our broad-based image campaign stages the longing to experience the traditional Munich orchestra live once again and to become part of this truly brilliant “revival” – ideally at the Isarphilharmonie in Munich, of course.