Bikes, of all vehicles, will be the ones spurring major change, spanning between life and style in urban areas. Hamburg-based bike manufacturer BERGAMONT plays a very important role in that context. They’re rolling out an e-nnovative sensation: their new electric folding bike, “PAUL-E”.
It goes without saying that high-quality bicycles have become veritable status symbols of their own – and the folding bike will no longer be their nerdy little brother.
We’re presenting PAUL-E as the incredibly fashionable tech accessory it is. Your cool everyday companion waiting to unfold its full potential.
With BERGAMONT, mechanics is everything. Our image film revolves around practicality, quality and a truly novel and clever twist to urban mobility.
In our film, the dramaturgical claim “Fold your bike, unfold your limits” sends PAUL-E on its way through a modern world of mechanical limitlessness – anywhere from St. Pauli to Saint Germain to San Francisco to São Paulo.
Music by Malleville Studio.