With clear colours, concise typography, word mark and figurative mark as well as a design grid aligned with the respective touchpoints, congstar now presents itself in an all-around renewed appearance with the greatest possible radiance and recognition. Contemporary branding at its best.
The design reflects the feeling of a young, fresh and mobile lifestyle. What’s more, it matches and serves the visual needs of the (mostly GenZ) target group. All existing elements have been sharpened and condensed for a contemporary look that replaces the rather artificial visuality the brand had had since its launch almost 15 years ago. The year 2023 makes room for a brand-new design route that positions congstar with plenty of tailwind for the future.