Ziegert Report 2018/19

  • gewandhaus_start
    Content Marketing

    Ziegert Group

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Intro

The Ziegert Group is an owner-managed real estate company based in Berlin and offers a broad portfolio of services for the real estate industry. Its services include the brokerage of condominiums as well as project development and financial consulting.

In 2018, Ziegert founded a joint venture in Frankfurt with Knight Frank, one of the world’s largest real estate services. Ziegert has also been represented in Leipzig since 2018 and is further expanding its presence in Germany.

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Task

Development / relaunch of the influential Condominium Report Berlin.

The Condominium Report has been published annually for the Berlin market since 2012. The 2018/2019 Ziegert Report is a new, independent publication, but directly connected with the image and identity of the Ziegert company.

  • Brand Experience
  • Content Marketing
  • Editorial Design
  • Corporate Publishing
  • Communications
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Idea

The new report reflects the growth of the company. Starting with Berlin, its focus widens to include the other seven German cities with the largest transaction volume, at the same time establishing a completely new type of storytelling: Infographics and market analyses based on proven expertise enhance a vast range of editorial content such as city portraits, interviews with industry pioneers and articles full of first-hand insider knowledge by independent real estate and architectural experts as well as from Ziegert research staff. This intriguing combination lends the report a magazine character, where industry knowledge crosses with infotainment designed to reinforce the Ziegert brand and the company’s expert reputation.

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Result

The stylish magazine format makes a captivating impression not only by means of its exclusive design but also through its high-class journalistic content. It conveys a profound knowledge of the market and also the individual character of the respective locations as well as the lifestyles connected with them. A comprehensive and detailed insight into the German real estate market – informative, inspiring and unique.

Like a seismograph, the report detects new trends and provides real estate executives, project managers and investors with new perspectives on the housing market in Germany.

As a pioneering source of inspiration for future projects, it provides powerful and unique perspectives indispensable to every industry expert and entrepreneur.

Next Project

Gewandhaus Orchestra

The Gewandhaus Orchestra is a German symphony orchestra based in Leipzig, Germany.