A most forward-looking merger – the joining of innovation.rocks, the award-winning Austrian XR expert, and the German AR start-up Augmentaio creates Europe’s largest augmented reality specialist.
An innovative hybrid of Tech Studio and Creative Consultancy, svarmony combines years of expertise, goal-oriented flexibility, and progressive product focus. The company specializes in the development of AR-based indoor and outdoor navigation systems as well as related services and comprehensive, scalable XR solutions.
We developed the entire brand. Starting with the naming process through all analog and digital touchpoints, a multilayered international sales strategy to a comprehensive website.
As intelligent and precise as a swarm, as smooth and harmonious as ebony and ivory.
But Svarmony is so much more than a tech enabler. Born out of an unbroken enthusiasm for the subject matter, out of the challenge to discover, innovatively implement and apply the fascinating possibilities of future technologies in the very present.
Above all, svarmony has made it its mission to become a link between the digital and analog worlds and to unite these two poles in a perfectly harmonious way. This project was not only about the fusion of two companies, but at the same time about the balance between technology and artificial intelligence on the one hand – on the other hand it focusses on psychology, on human intuition and our perception of reality. Simply the best of two worlds.
As it could not be otherwise, the design language consistently points out the duality: of an analog and a digital world, the connection between nature and its curious elevation through technology. We created a design concept that in its entirety embodies the amazing possibilities of modern reality simulations. The visual identity of svarmony is enthusiastic, expressive, and most agile. It stands for the joy of imagination and celebrates the adventure of future technologies in a colorful, dynamic way to which we’ve added a confident tongue-in-cheek tonality.
The claim “We’re spatial” addresses the broad spectrum of innovative XR technologies and at the same time celebrates the brand’s unique position and extraordinary spirit.
The style-defining element within the corporate design is the figurative mark, which, based on the “svarm” idea, represents an artistic interpretation of elementary particles that merge with and into each other to form an effortlessly flowing whole.
While the design language is innately organic and stands for the natural environments, the typeface addresses the digital world with a sharp-edged exact mono-font type. The color choice further supports our comprehensive approach and lifts the design composition up to full vibration.