Season campaign

Red Star FC 2021/2022


One for all, and all for one: A collaboration with SuperVision Office, Lack of Guidance and Kappa celebrates French football’s most iconic OG.


When a hidden champion turns into a love brand: Red Star FC stands for the living connection between football, society, education and lifestyle. The club with the richest tradition in France plays its way into the hearts of its fans not only with a tenacious fighting spirit, but also with a visionary sense of style and street cred.


The goal is a large-scale communication offensive that celebrates the sporting ambitions and the self-confidence associated with Red Star. The focus is clearly on the community spirit and promotion to the next league.


In keeping with the 125th anniversary of the charismatic footballers, the new campaign clearly proclaims the ultimate cult character of the second-oldest French football club. Furthermore, the creative process should also be characterised by the collaboration spirit, and so we are developing one of the most spectacular football campaigns of the season in cooperation with our three visionary partners: CULTE!

Together with Kappa, SuperVision Office and Lack of Guidance, we are taking brand communication for France’s most notorious football club to a new level. Culte design meets bonne force: the campaign look plays with powerful typography, striking statements and highly dynamic design grids. Less is more, sporty 90s avant-garde at its best. The new home and away kits are distinctly edgy, minimalist and have a strong old-school touch. The accompanying brand film makes the fans the protagonists of the season and paints a touching and authentic picture of the people behind the club. CULTE transforms the Red Star spirit into a grandiose lifestyle on all channels.

Credits film:

Brand: @lackofguidance for Red Star FC
Production Company: Artillerie @artillerie.tv
Photographer: Eva Roefs @evaroefs
Director of Photography: Arthur Couvat @arthurcouvat
Co-Creative Direction: Supervision @supervisionoffice
Edit: Stan Vriend @stan.vriend
Casting & Style: David Bellion @sakhobellion
Production Assistant: Louis Pata-Lavigne @free_teuz
Music: Natural Selection @natural____selection
Piano: 3DDY @3333ddy


Luna Volkart @volkarttt6
Paul Karra @karra.billy
Loic Jeannetaud @lilmajap
Brice Tsindou @bradley_sean75
Greg Mayega @grvgg.s
Matthieu Toya @99pblms
Boualem Zeboudji
Adil Alitouche @adil.92150
Kamagate family