Marco Polo

  • for
    Marco Polo
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Intro

When it comes to being abroad, the travel guides from Marco Polo are a must have. Small in size but with great content they navigate travellers from all over the world through the destinations of our beautiful planet.

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Task

Visual relaunch for all titles of the whole product range – 280 pieces – and development of a strong photo concept.

  • Design
  • Brand Experience
  • Editorial Design
  • Brand Idendity
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Idea

A strong, eye catching typography with unusual line breaks is paired with inviting photos of every destination.

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Result

A visually striking travel guide that the owner is proud to carry around in destinations from Austria to Aruba. The playful idea of the typography was also picked up from various book shop owners and transferred to the window display – a humorous signal that our concept was liked very much and guarantees sales.

Next Project

BNKR

The new corporate design for the cultural platform that reflects a very strong artistic approach.