Byok LICHT white
  • Byok zebra pattern paper
    Brand Identity

Kai Byok and his team design, develop and produce expressive lamps with clear lines and a timeless stylistic idiom since 1996 in Hamburg. They summarise functional design with technical precision. They won plenty of design awards such as the Designpreis der Bundesrepublik Deutschland.


Relaunch of the brand to generate further expansion and ensure the company’s future sustainably by creating a new emotional and strong brand. 

  • Strategy
  • Naming
  • Brand Idendity
  • Digital Brand Experience

A consistent rethink for the whole brand. K.B. Form turns into BYOK. The more concise, stylish and emotional brand is a byword for high quality design and perfect precisely products. Finest typography and completely new colors push the refocus as an inspiring brand for light culture and high demands.

  • Byok Overview

Light. Shape. Culture. An identity based on a triad. The new appearance of BYOK is unique and outstanding in visual and detail. The composition of name, colors, typography and imagery is merging to a harmonic impression. It is staging successful on all the relevant touchpoints: from campaign, website, brand book to exhibition stand – we love light. Our stories are not only nice to listen to but rather implement the brand in the mind of the target group.

Next Project


The new corporate design for the cultural platform that reflects a very strong artistic approach.