Hands down, the Munich Philharmonic is one of the most prestigious orchestras in the world. The move into their new venue, the Isarphilharmonie, marked a sensational new beginning for the traditional brand – which now wants to use this momentum to charge its communication with fresh impulses.
Not only are they part of the top 15 orchestras in the world, the Munich Philharmonic is also open, curious and courageous. A brand that has always performed with the greatest possible closeness to its audience and whose aspiration has always been to inspire new target groups for music. Our mission: to establish the Isarphilharmonie as the orchestra’s new home and to associate the orchestra’s special appeal with this new, iconic and creative venue.
Is it possible to make music visible? And if so, how do you do it? We tried to visualise the close proximity of orchestra and audience in an attention-grabbing way. Our communication approach showcases particular feelings music triggers in us: the blissful act of hearing and listening, in love with its meaningfulness, the feeling of being carried away. The result is probably one of the most eye-catching OOH campaigns of the musical winter. Our broad-based image campaign stages the longing to experience the traditional Munich orchestra live once again and to become part of this truly brilliant “revival” – ideally at the Isarphilharmonie in Munich, of course.